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Fenty and Fortune - Rihanna on building her business empire!

Fenty and Fortune - Rihanna on building her business empire!



Photographer: Inez & Vinoodh/Courtesy of Fenty Beauty
Stylist: Alastair McKimm
Hair: Peter Gray, Yusef
Makeup: Sam Bryant
Famously known first as a singer, Rihanna who is now credited as a businesswoman, fashion designer and an actress is the richest female musician in the world - according to the Forbes’ annual rich list. 

She's overtaken Madonna and Beyonce, who previously topped the list. Rihanna has an estimated fortune of £471m ($600m) with the bulk of that coming from her Fenty beauty range. Her rise to the top of the list has been driven by her business mind-set and intelligence in launching Fenty Beauty make-up brand. 

Just like her famous song “Work” where she sings “Work, Work, Work” repeatedly - Rihanna seems to live by the "work" motto. She is dedicated to her work and is involved in several business ventures! All her ventures have become extremely successful amongst her consumers. 

Having collaborated with Secret Body Spray in 2005; she released her own fragrance in 2011 called  Reb'l Fleur.

In 2013, Rihanna collaborated with MAC cosmetics where she released her own "RiRi hearts Mac" collection. 

She partnered with "PUMA" in 2014 - releasing her own apparel and footwear line under "Fenty x Puma". 

Rihanna also collaborated with Stance under "Fenty for Stance by Rihanna" in 2017 and designed more than 20 socks and tights. 

Rihanna then launched her makeup brand 'Fenty Beauty’, 2 years ago in September 8, 2017 with 40 foundation shades which has now expanded to over 50 different shades. With "Fenty beauty" sky rocketing sales all around the globe over the last 2 years; her consumers are thoroughly impressed with the brand providing shades of makeup to all complexion of women. 

Photo courtesy of @fentybeauty

Rihanna is the richest female musician in the world and she is totally deserving of the title.

"Makeup is there for you to play. It's there for you to have fun with. It should never feel like pressure and it should never feel like a uniform" - says Rihanna. 

All the best to her success!

Photographer: Inez & Vinoodh/Courtesy of Fenty Beauty
Stylist: Alastair McKimm
Hair: Peter Gray, Yusef
Makeup: Sam Bryant








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Rebecca | LHF
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The Role Of Travel Photography & Social Media In Fashion

The Role Of Travel Photography & Social Media In Fashion


What helps you decide on your next travel destination? 

Living in a fast-paced, internet-fuelled society; it has been noted that Social Media platforms (mainly Instagram) play an integral role in deciding our next holiday destination! We choose our destinations based upon other people’s opinions, more specifically influencers' contents/comments. For some millennials, their sole purpose of a travel/holiday is to capture stunning photographs to then be showcased all over their social media feed. Relatable or not?

Fashion Shoot in Las Vegas
Lighthouse Fashion Shoot in Los Angeles
The importance of brand collaboration with social media influencers and travel photography.

Social media influencers have a huge reach of audience built upon trust and loyalty. Their impact on their audience is so strong that almost anything they promote, their audiences will buy-into without any hesitation.

Lighthouse Fashion Desert Shoot in Las Vegas
Social media management and influencer marketing are vital to any fashion brand wanting to reach out to a wider scale of audience. Through influencer collaboration, brands are not only able to reach out to the influencer's audience but also gain their trust.

Lighthouse Fashion Shoot in Almafi Coast - Italy


By understanding the importance of social influencers in relation to fashion brands, we can find the perfect influencer for your brand's demographic. We do not only ensure that the influencer has organic followers but has a high engagement ratio/post. Effective brand collaboration with influencers will generate high sales for any brand and expand your brand's reach.

Lighthouse Fashion Photoshoot in Venice
Along with finding the right influencers to target your market audience, shooting in great travel locations will give your brand that extra popularity boost. Travel photography for a brand is vital purely for the reasons of standing out and leaving a great first impression on your potential consumers. The combination of a social influencer and travel photography in fashion marketing is a sure way to boost your brand's marketing goals. In a competitive market niche with new fashion brands launching every minute, it is very important to make the right 1st impressions.


Lighthouse Fashion Photoshoot in Morocco
Recent studies showed that there are 800 million monthly active users on Instagram. We are a part of that 800 million!

People are more likely to take fashion inspiration and be influenced by influencers on social media platforms such as Instagram as it is much more accessible and relatable than on runways or magazines.

Influencer collaboration and travel photography will no doubt earn your fashion brand a huge following and engagement on social media platforms resulting in higher profit margins and brand awareness.

Lighthouse Fashion Shoot in Bali


We offer fashion brands the opportunity to shoot abroad in over 10 different destinations all year round in a cost-effective and time-saving manner. See how your brand can benefit.
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Rebecca | LHF
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The Benefits Of Destination Photo Shoot For Your Brand!

The Benefits Of Destination Photo Shoot For Your Brand!


Did you know that shooting your campaign abroad can supercharge your brand awareness and success in an unprecedented way? 

Lighthouse Fashion Evening Dress Campaign Shoot in Paris

Trying to constantly make your brand stand out and come up with new strategies to stay relevant in a crowded niche is never easy! If your dream is to build a well-known fashion brand, then you might need to rethink your strategy.

Lighthouse Fashion Swimwear Campaign Shoot in Sydney 
The benefits of having your brand campaign shoot abroad are endless. Luckily we provide a very cost-effective way to achieve this. Here are a few reasons why international campaign shoots are a must for the longevity of your fashion brand.

Brand Awareness


Having a destination photo with your brand outfit/product go viral on a social media platform such as Instagram can have an unimaginable benefit to your brand, as there is simply no better organic way to boost your brand awareness! A destination photo shoot will provide you with stunning images to showcase your collection online - driving huge audience to your brand. 


LIGHTHOUSE FASHION DMU CONTOUR FASHION SHOOT IN MYKONOS

Aspirational Images

Shooting your campaign abroad gives you aspirational images that your target audience will relate with and since aspirational images sell dreams; you can be rest assured that your marketing objectives will be easier to manage and achieve. 

LIGHTHOUSE FASHION SWIMWEAR CAMPAIGN IN LOS ANGELES

First Impressions

The phrase: “You never get a second chance to make a first impression” is one we always advice our clients to consider when planning their campaign shoot. With so many other brands competing to grab the attention of your potential customer, it's very crucial to do all you can for your brand images to stand out.

Destination campaign shoots have certainly been proven time and time again to help capture the attention of potential customers. Reason why established brands use this methodology in their marketing plan. Shouldn't you do the same?
LIGHTHOUSE FASHION FASHION CAMPAIGN IN BALLI

Location Flexibility

Shooting abroad gives your brand the flexibility and opportunity to use a variety of destination locations you can be rest assured your competitors won't have immediate access to. 

If you want your fashion brand to look unique and aspirational, then having a destination photo shoot in unique locations will certainly achieve that. 

SWIMWEAR CAMPAIGN IN MAIMI

Lighthouse Fashion offers production shoot abroad in over 10 amazing locations in a cost effective way to a small number of brands throughout the year. See how your brand can benefit too.
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Rebecca | LHF
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Top Tips To Achieving Top Beauty Photography - Revealed! 

Top Tips To Achieving Top Beauty Photography - Revealed! 





 Let's be honest! We’ve all seen those beautiful faces in magazines and campaigns being plastered all over the media - and you've probably wondered the secrets behind the stunning photographs.


As we offer beauty photography to a variety of clients, we unravel the top tips in achieving the best beauty photography - whether it’s for commercial or editorial purposes. 

Right Model & Poses 

 Choose the right model by finding one that fits your project! Be open to choices and don’t just go for the generic traditional 'beauty’ kind of look (unless if that's the mission). Prior to booking your model, find out how photogenic your model is by looking through his/her portfolio or arrange a test shoot if they're new in the industry.  Looking good in real life doesn't necessarily mean they will be photogenic!  Have a mood board in place for poses & direction to ensure your shoot runs smoothly.


 Professional Makeup & Hair Styling 

 Hire a professional makeup and hair artist! Regardless of how easy or minimal the makeup/hairstyle may be, you should always use a professional to achieve the best result. Explain the brief to them and project your ideas/thoughts. Always allow them to use their own creative flare, listen to suggestions and give them plenty of time ahead of the shoot to prepare a moodboard. Professional hair and makeup will also save you a lot of time during post production. 

© LIGHTHOUSE FASHION

Camera Equipment 

Yes, knowing how your camera functions is more important than how expensive it is. However, nothing beats the sharpness and crystal clarity of a professional camera.  Choose macro lens to precisely capture all the details. Use a back drop that's going to compliment the subject and not overpower it. Plan ahead and think about the lighting, props, compositions, backgrounds and  poses.

© LIGHTHOUSE FASHION

Lightings 

During a beauty photoshoot, lighting plays a huge part in your end result. Some of the tools to consider are beauty dish,  soft-boxes, bounce boards, reflector, umbrellas etc. These tools will allow you to accentuate models’ beautiful features and highlight all the contoured areas.

© LIGHTHOUSE FASHION

Post Production

In order to achieve the same standard of images you've seen in those glossy magazines, you will need to have your pictures porfissinal retouched. Although this is a very time consuming process that can take years to master, the final result is always worth the effort, Luckily, with over 10yrs experience in the fashion photography industry, we're able to achieve all these in-house.  Do not despair though if you are not competent at retouching just yet, as you can outsource this task if your budget permits it. 

© LIGHTHOUSE FASHION




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Rebecca | LHF
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